Know exactly where you rank — and what the photographers in your local pack are doing better.
A diagnosis of your site, your Google Business Profile, your Core Web Vitals, your mobile experience, and the top 3 photographers ranking in your market — so you stop guessing why they're booking and you're not.
6 things about your business you can't see right now.
Not opinions. Not "best practices." Real data pulled from your live site, your Google Business Profile, and the photographers winning in your local pack.
Where you rank — for every keyword that matters in your city.
Position-by-position rankings for 20-30 high-intent keywords. "[City] wedding photographer," every major venue, every nearby service area. If you're on page 4 for the search that pays your bills, you'll know.
Your Google Business Profile score.
The 30-point GBP audit most photographers never run. Completeness, categories, photos, posts, review velocity, response rate, Q&A, NAP consistency. The local pack is winnable — we'll tell you how close you are.
How fast your site actually loads.
PageSpeed scores for mobile and desktop. Core Web Vitals: LCP, CLS, INP — pass or fail with exact causes. The hero image that's 4MB? The third-party script slowing you to 2.3 seconds? Named and prioritized.
What the photographers in your local pack are doing that you aren't.
The top 3 photographers ranking on page 1 in your market, audited line-by-line. Their keyword wins, their venue page inventories, their schema, their backlinks, their GBP setup. You'll see exactly why they're showing up and you're not.
How much fixable booking revenue you're leaving on the table.
Every issue priced by potential impact. Missing schema is worth X new inquiries a year. A slow site is worth Y. We do the math so you know whether to fix it yourself, hire it out, or rebuild.
And exactly what to do — in what order, by when.
A prioritized 90-day action plan. Week 1, week 4, day 60, day 90. The exact copy for H1s. The exact schema to install. The exact venues to write about. No interpretation required.
Real data. Real screenshots. Real next steps.
A look at four sections inside the audit. Branded, editorial, easy to act on.
Where you sit on Google today.
Live positions for the 25 keywords most wedding photographers in your city target.
| Keyword | Monthly Searches | Your Position | Top Competitor |
|---|---|---|---|
| Salt Lake City wedding photographer | 1,300 | 42 | Competitor A (3) |
| Park City wedding photographer | 720 | 18 | Competitor B (2) |
| Provo wedding photographer | 590 | Not ranking | Competitor C (4) |
| Utah elopement photographer | 480 | 14 | Competitor B (1) |
| Red Butte Garden wedding photographer | 140 | 7 | Competitor A (1) |
| La Caille wedding photographer | 110 | Not ranking | Competitor B (1) |
Your GBP is leaking inquiries.
A 30-point audit of your Google Business Profile, scored against the top 3 in your local pack.
What Google sees when it loads your site.
PageSpeed Insights + Core Web Vitals for mobile and desktop, with the exact files slowing you down.
Side by side with the top 3 in your local pack.
The photographers consistently showing up first for the searches that matter. Audited line by line.
| You | Competitor A | Competitor B | Competitor C | |
|---|---|---|---|---|
| Indexed pages | 14 | 87 | 112 | 46 |
| Venue pages | 0 | 23 | 31 | 9 |
| LocalBusiness schema | No | Yes | Yes | No |
| FAQ schema | No | Yes | Yes | No |
| Referring domains | 7 | 42 | 61 | 18 |
| Avg mobile speed | 47 | 82 | 71 | 58 |
12 sections. Up to 30 pages. Built to read in one sitting.
No fluff. Every section is data, finding, and next action.
Executive Summary
Top 5 findings, projected revenue impact, your "fix this first" page.
Keyword Rankings
20-30 high-intent keywords with positions, monthly search volume, and where the local pack ranks.
Indexation & Crawlability
What Google has indexed, what's missing, sitemap and robots.txt review, crawl errors.
Google Business Profile
30-point GBP audit. Completeness, categories, photos, posts, reviews, response rate, Q&A.
On-Page SEO
Page-by-page review of H1s, title tags, meta descriptions, schema markup. Exact copy fixes.
Site Performance
PageSpeed + Core Web Vitals on mobile and desktop. Specific files and scripts to fix.
Mobile Experience
Screenshot walkthrough of every key page on mobile. Tap targets, layout, scroll friction.
Content & Venue Inventory
Venue audit — which venues you've shot at vs. which have dedicated pages. Content gap map.
Local Pack Breakdown Tier 02
Top 3 photographers in your local pack audited line-by-line: rankings, schema, pages, backlinks, speed, GBP.
Backlink Profile
Who links to you, who links to the local pack, the gap, and a target outreach list.
Conversion Review
Inquiry form, CTAs, booking flow. Where visitors hit friction and stop.
90-Day Action Plan Tier 02
Week-by-week prioritized roadmap. What to fix, in what order, with the exact resources to do it.
Audit your site — or audit your market.
Every tier includes Google rankings, your GBP scorecard, PageSpeed, mobile review, and a prioritized fix list. Tier 02 adds the photographers winning in your local pack and your 90-day execution plan.
The Audit
Your site, audited.
- Keyword rankings (top 15-20 in your city)
- Google Business Profile scorecard
- PageSpeed + Core Web Vitals
- Mobile experience review
- On-page SEO (H1s, titles, meta, schema)
- Top 7 priority fixes with copy-paste solutions
- $10K opportunity guarantee
Audit + Local Pack Breakdown
Your site, plus the photographers beating you.
- Everything in Tier 01, deeper
- Keyword rankings (top 25-30 + venues)
- Top 3 photographers in your local pack audited line-by-line
- GBP comparison vs. the pack
- Backlink gap analysis
- Venue page inventory + content gap map
- 90-day prioritized action plan
- 30-day check-in email
A note on your local pack.
Google's local pack changes based on the searcher's location and exact query — two couples in your city can see slightly different 3-packs. We snapshot your local pack using a centroid location in your city and your top 3 high-intent keywords, then identify the photographers who consistently show up on page 1 across those searches. You can verify each photographer in your report is ranking the day you receive it, and the analysis stays useful even as exact positions shift.
How it works.
Pick & Pay
Choose your tier. Pay via Stripe. Get an intake form by email.
Submit
Send me your URL, your city, and the venues you shoot at. Takes 2 minutes.
I Audit
I pull rankings, audit your GBP, test your site, identify your local pack, and write your report.
You Receive
PDF lands in your inbox within 48 hours (Tier 02) or 5 days (Tier 01). Ready to act on.
If your audit doesn't reveal $10,000 in fixable booking revenue, you don't pay.
Every audit ends with a dollar-projected opportunity list. If the total doesn't clear $10K, I'll refund every cent. No questions, no friction. Most audits surface 3-5x that.
Common questions.
How do you pull keyword rankings without my Search Console access?
I use the same SEO tools agencies pay $300/mo for (Ahrefs, SEMrush). I check public rankings from a search location in your city — same data you'd see in incognito mode. If you want to share Search Console for richer data, that's a bonus, not a requirement.
What if the local pack changes after I get the report?
Position fluctuates daily — that's normal. What doesn't change quickly is the group of photographers consistently ranking on page 1 for the searches that matter in your city. The audit identifies that group, not a single static snapshot. You can verify each of the 3 photographers in your report is ranking on page 1 the day you receive it, and the analysis stays useful even as exact positions shift.
What if I don't have a Google Business Profile yet?
Then your audit includes a setup checklist instead of a scorecard. Getting a GBP set up correctly is one of the single highest-ROI things a local wedding photographer can do. We'll cover it either way.
I'm on Showit / Squarespace / WordPress / Pixieset. Does this work?
Yes — every platform. The audit is platform-agnostic. I'm reviewing your live site's HTML, your GBP, your PageSpeed scores, your local pack. None of that depends on what builder you're on.
How is this different from a free tool like Website Grader or Ubersuggest?
Those tools flag generic technical issues from a robot's perspective. This audit is written by someone who understands wedding photographers — your venue-keyword opportunities, your local market dynamics, what a couple actually clicks on when comparing two photographers. It comes with copy you can paste directly into your site, not a list of jargon.
What if I want help fixing the issues?
Tier 02 buyers get a discount on done-for-you implementation sprints (starting at $1,497/week). Tier 01 buyers can upgrade later. The audit is designed to be actionable solo, but if you'd rather hand it off, we have a path.
How fast will I see rankings improve after fixing the issues?
Title tag and H1 changes: 2-4 weeks for measurable lift. Schema markup: 1-2 weeks for rich snippets. GBP optimization: 1-3 weeks for local pack movement. Venue page content: 60-90 days for compounding traffic.
What if I want to redesign my site instead of fixing it?
Then you might be a fit for our editorial Framer template — built with the SEO architecture this audit would otherwise prescribe. Buy the audit first; we'll talk after.
Stop guessing why couples are booking them and not you.
Get a real diagnosis. Delivered in 48 hours. Backed by a $10K guarantee.
Get My Audit — $697